Our People

Meet the experts who are ready to help you and your organisation thrive.

Steve Bentley

Steve Bentley

Director

Steve is passionate about driving high-performance cultures by developing team capability and effectiveness. He brings extensive leadership experience across the public and private sectors. An early career in the Royal Air Force sparked his interest in leadership and team performance. This later shaped commercial roles in brewing, including Sales and Marketing leadership positions at Coca-Cola Enterprises. Outside work, he competes in endurance events including adventure racing and Ironman triathlon.

David Sales

David Sales

Director

David leads development programmes for executives and boards worldwide, following a career in global technology. He is a Chartered Director, an Emergenetics Master Practitioner and an Associate of the University of Cambridge Institute for Sustainability Leadership. He is a director of First Ascent Group and Head of Training at St John's Innovation Centre. Outside work, he competes internationally in swimming, running and enduro events. 

Simone Robinson

Simone Robinson

Director

Simone's career spans the UK, South Africa and Hong Kong. As the Institute of Directors' East of England Regional Director, she led a 3,000-member community with over £1m in income. She launched a 45-strong Ambassador programme and championed the Enterprising Women in the East conferences. She ran her own PR agency for a decade and has led charity campaigns raising over £1.4m. An expert on the Future of Work, she is passionate about supporting graduates and apprentices.

Kylie Seaman

Kylie Seaman

Head of Client Solutions

Kylie is Head of Client Solutions and a Certified Emergenetics Master Practitioner. She is driven by a desire to deliver the best possible outcome for every individual and organisation she supports. She brings extensive experience in customer solutions. Her career began in broadcast rights before she moved into people development. Outside work, she loves to travel, garden (with more enthusiasm than skill) and cook increasingly ambitious dishes.

Katie Bavester

Katie Bavester

Senior Programme Manager

Katie leads the delivery and evaluation of programmes for clients. She has expertise in the Kirkpatrick Model and social value measurement. She previously served as Regional Programme Manager for the London 2012 Games at the East of England Development Agency. Outside work, she enjoys travelling in her campervan, running, skiing and wildlife photography.

Moyna Good

Moyna Good

Programme Manager

Moyna makes sure every First Ascent programme is well organised and delivers a great experience for clients and participants. She began her career as a computer trainer before spending almost 20 years leading service teams in telecoms. She joined First Ascent in 2024 as Operations Manager, later moving into her current role as Programme Manager. Outside work, she loves gardening and travelling in her campervan.

Grace Parish

Grace Parish

Operations Manager

Grace is responsible for the operational infrastructure that underpins the business and keeps it running smoothly. She leads First Ascent's ISO 9001 and ISO 14001 management systems, ensuring quality and sustainability are embedded in everything the company delivers. She also drives its digital transformation, championing innovative ways of working that strengthen delivery and client satisfaction.

Tina Cronin

Tina Cronin

Programme Manager

Tina designs and delivers leadership, innovation and graduate development programmes for corporate, academic and public sector clients. She spent several years as Senior Programme Manager for Executive Education at the Møller Institute, Churchill College, University of Cambridge. There, she built bespoke leadership programmes for global organisations. She has also held senior roles in publishing. She is Emergenetics certified and an experienced coach and mentor.